The formula to health and weight loss seems pretty clear: Don’t eat sweets or junk food. Exercise. Reach your body goals. If it’s so clear, then why do so many people have to return to dieting year after year? And why do 93% of dieters put on more weight than they originally lost? And why can one inanimate cake cause us to act in exactly the opposite way of our goals?

Laura Ellen breaks down how the conventional weight loss and fitness industries’ approach to dieting sabotages willpower and is the cause of their terrible client success rates. She then teaches practical, science-proven methods to maximizing diet willpower and motivation that you’ve never heard from a health professional before.